If you own a local business with website, your ultimate goal would be to let people know that you exist by being visible in search engines. There are some effective local SEO strategies that could help you rank higher in search engines such as Google.
One of the easiest method you can utilize for local SEO is creating optimized classified ads. It is the easiest way to take benefit of local search efforts since the big search engines really love those type of sites and the more you utilize it the more likely you may send targeted local traffic on your site.
If you are starting your efforts you must start with Craigslist since it is the most famous classified site on the web. As a business entrepreneur you must be certain that you are optimizing post ads on Craigslist regularly. This particular ads should be directly targeted to your selected niche. Ensure that the ad is not loud and that it is as simple as possible. If you write the ad, concentrate on the title since it is what increases most of the response.
You will also get approved fast, as compared to Google which takes forever. If you will be able to do it correctly, you will start to see targeted traffic instantly. Many local websites which are targeted by local businesses agreed with the idea of a business owner asking clients to log on the site and provide reviews. It is an allowable process and your local SEO services could benefit from it so why not start doing it? Make sure that you mention it in every appropriate place you can like e-mail signature lines, invoices, contact forms and others.
It is a perfect concept to take advantage of services like Google Places, Yahoo! Local, Bing Local and claiming your profile is your initial step on these sites. These websites has its straightforward verification method to claim your profile, and all you need to do is to complete some boxes and verify your phone number and address. This could be easy but it will definitely give you an edge over your competitors who haven’t don’t this yet. Searchers are impressed on site with pictures and it makes them think that the site is more authentic, so it is best if you can upload photos in your profile on local site listings. Search for a good quality photos from your site and upload them to provide you a more efficient listing. To show your business in a better light utilize the best photos, there is no need to hire a professional photographer in order to take your photos.
Another effective local SEO strategy is diversifying your anchor text. SEO expert knows the importance of long tail keywords and how it can help you rank better in search engines and if you are working with Local SEO, this is exactly what you are doing. Long tail keywords lets you play around with the anchor texts of your links, you will be able to expand your efforts by diversifying your anchor texts.
Statistics will prove that most consumers will purchase from businesses within 5 miles from their homes and the modification in the Google algorithm to start weighing local companies over global or national entities has had big repercussions for search engine optimization.
Domains which contains both geographic locations and keywords in their URL have become very essential. Local SEO are here to make sure that your site is optimized for the most important keywords concerning your brand or niche and persuade the search engines to determine your pages as the most relevant location in your neighborhood.
The best way to do this is to claim and then optimize your Google Places page, making sure that you complete all the important sections with as much as useful information as you can. But there are some business site that have not been around for long for Google to recognized them and set up a page on their behalf. In this situation, you can build up one manually or use a citation strategy to make Google notice you.
As mentioned above the latest Google algorithm updates is the essentials of Activity, Content and Backlinks. Your site should have quality and quantity in all these areas – with keywords being vital to all three. High quality content encourages other sites to link to it, and also attracting readers to share and comment. Need SEO consultant? Check our SEO Packages